William Hill Review

williamhillWith so many betting shops on the high street, William Hill have a solid reputation in the sports betting world. It’s no surprise therefore that they have an impressive online presence too.

The William Hill site is packed with betting opportunities, excellent promotions and lots of live action to place bets on.

This is one of the biggest bookmakers in the world and you can see why with streaming, massive market range and depth, great offers and new and inviting features and promotions year round.

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Markets and Odds

There’s a whole stack of markets available at William Hill. Everything is really laid out well so from the moment you arrive at the home page everything is ready and waiting for you to start placing bets on.

It’s not just the top events like the Premier League or ATP tennis tournaments that you can make selections on. There’s plenty of betting opportunities that involve teams and individuals you’ve probably never heard of but will be delighted when they win for you.

At the top of the page is a long list of all the sports they cover. Just click on what you’re interested in whether it be football, cricket or a spot of volleyball and that section will come up with a list of all the betting markets that are available for you to place bets on.

If it’s horse racing that is your passion there’s plenty of action for you to be betting on. All the racing in the UK and Ireland of course but also races from the USA, South Africa and France. That means action around the clock at William Hill.

When it comes to odds, William Hill really do give some excellent prices. Best odds are guaranteed when it comes to horse racing For other sports they offer highly competitive prices and as you’ll read there are always some excellent promotions available.

You’ll be expecting to be placing bets on all the top events that happen around the world but how about putting a bet on something a little bit out of the ordinary? There are plenty of opportunities to do that at William Hill and it’ll certainly give you a bit of entertainment and hopefully a good profit too.

Bets that might not be the first to come into your head include:

  • Will the official caterers run out of strawberries at Wimbledon?
  • Who will be the next Pope?

As well as placing bets on what’s happening now or in the next few hours, there are plenty of ante-post betting opportunities at William Hill. So if you fancy betting on who’s going to win the Derby next year or be the next England manager, just go to each section of the site and there’s lots of ante-post markets.

William Hill Casino

Being a giant of online betting and gaming if you prefer you could take the larger William Hill casino bonus.  If you were looking for just one site to suit all of your gambling needs for the rest of your life this has to be high on the list.

If you think you would like to take the casino offer instead, or you would just like to find out more about the casino visit our casino section or click below.

Terms & Conditions Apply. New Customers (18+) Only.

Live Betting

While ante-post betting can give you plenty of enjoyment, particularly if that great tip you had comes in, live betting is one of the most exciting forms of betting out there.

It’s far more interactive than the days when you just placed a bet before the event started and then followed it  having no way of placing any further bets. With live betting the odds are fluctuating all the time and you can either try to win some more cash or rectify that initial bet that isn’t looking so good now.

At William Hill you’ll find a large range of in-play betting opportunities available and it doesn’t matter what time of day it is. You can be betting on stateside action in the early hours of the day and then events from the Far East in the morning before all the UK betting opportunities begin.

Live Streaming

Being able to watch what you’re betting on really is exciting. That’s why football betting took a great step forward when they first started showing live games on the telly. Put a bet on and then cheer your selection on.

At William Hill there are lots of live streaming opportunities available. There’s a whole page dedicated to the live streaming at William Hill and it’ll really cheer you up when seeing how much is on offer. Horse racing fans can follow live action from the UK and Ireland and South Africa, all you have to do is place a bet of at least £1 on the race you want to watch. For American racing you can watch all that by clicking on Betting TV.

Other live streaming on the site includes football action from around the world including South America and Australia. Then there’s all the tennis coverage on the site plus basketball, rugby union and rugby league. There’s a page dedicated to all the live action you can watch and it’s a really extensive one. That makes this a site you can really enjoy placing bets at.  Another bonus is that you can listen to live action on William Hill radio too.

William Hill Promotions

Horse Racing/Greyhound Racing

Forget all that frustration of taking a price and then seeing your selection go on to win or get placed at higher odds. At William Hill they offer Best Odds Guaranteed  on UK and Ireland horse and greyhound racing. They also offer this on races in other countries at times.

That means they will pay you out at the SP if that’s higher than the price you took and that can get you some higher profits.  You can also get bonuses if your horse wins by 2 or more lengths in the flat season (2 Clear 15% win bonus), or five more lengths in the jump season (High 5 – 15% win bonus).


The site has plenty of promotions during major tournaments and the regular football season. There are always some excellent enhanced prices available so if you are lucky it might just be possible to get that bet you want on at a much better price than with other bookmakers.

You can also get insurance on accumulators that you place. If you select five teams and just one lets you down (as sadly is so often the case) then you get your stake refunded as a free bet. Other offers have included free bet refunds on correct score selections when the game ends goalless.

Offer Club

All customers who bet £20 or more each week (By 23:59 Thursday) on a football accumulator with four or more teams in it will be given a £5 free bet as part of the new William Hill Offer Club.

Qualifying bets can be either one 4+ fold accumulator of £20 or more or several smaller multiples so long as £20+ is stakes in the week.  Free bet is valid for the next seven days and you can claim each and every week.

Cash Out

Having a bet and waiting till the final whistle blows really can be nerve-wracking and not just if you’re an England fan.

With Cash Out life can be so much easier. Imagine if you’d decided to cash out your bet when England were beating Russia in the European Championships? How wide would your smile have been when Russia got that equalizer in the last minute? You’d have got a lot more back than if you’d waited till the final whistle and seen that win bet go down.

That’s the magic of Cash Out and thankfully it is available (along with partial cash out) at William Hill, so another reason to join the site.


With so many events available to bet on, it’s really important to get as much help as you can. The site has lots of information that you can take advantage of when trying to work out who’s going to win the big match. This includes video previews and blogs.

There’s also the Tip Advisor where you can follow tips from other William Hill customers. With an excellent results service, you’re always going to be kept in touch with what’s happening.

Desktop Site

The last thing you want with a site is to discover that it’s really hard to navigate around. The thought of missing out on a vital bet just because you can’t find the page is an absolute nightmare. Thankfully that’s never going to be the case at William Hill.

The layout of the site is really impressive and the links through to all the sports and other events really does make it easy to get where you want to go very quickly. There’s information about the highest profile events that are on the horizon and also details of the next races that are about to take place and upcoming events due to take place in a few days time.

Each sport has its own section and this opens up a world of betting opportunities. Not just details of the upcoming bets but special ones too such as will a player be fined for grunting at Wimbledon?

Mobile Site

You can’t sit in front of that computer forever so why not make sure you can follow the action at William Hill anywhere and anytime you want. In order to do that you can simply download the William Hill app once you’ve signed up. That can be done pretty quickly and then you’ll be able to place bets on the go.

The App is available  for both the iPhone and iPad. It has all the main features of the desktop site. So you’ll e able to have a great time even at the bus stop!

About William Hill

William Hill were founded back in 1934 when the person of that name formed a postal/telephone betting service. Business began to boom in the 1960s when betting shops in the UK became legal. That led to a high number of shops being opened around the UK.

William Hill are renowned for being knowledgeable, honest and trustworthy, three pretty good qualities for any company to have. They have one of the leading European online gaming and betting businesses with more than half a million betting opportunities to their customers every week.

Help and Customer Support

You will find that there is lots of help available on the William Hill site. In the right hand corner of the screen is the Help button. If you have any questions about the site simply click on that and a help page comes up. This has lots of sections and you’ll quickly be able to get an answer to the burning question that you may have.

If that doesn’t sort your problems out then there’s live chat available or you can call/email them.

Contact Details

Customer Support: UK Freephone: 0800 085 6296 (calls are now free from mobiles).

Email:  Online form where you can send William Hill an email.

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