It’s probably fair to claim that Betfair are best known for their Sportsbook and Betting Exchange, but we have to say, the Casino is non too shabby either. With multiple awards under their belt since coming into existence back in 2000, Betfair have grown to become arguably the largest online betting company in the UK, and in February 2016 they completed a merger with Paddy Power to become an undeniable force in the industry.
With around 350 games in total Betfair isn’t one of those casino’s that offers a staggering choice, but you can hardly call it lacking; and there is no padding here either, only the best games are included. 4 million members enjoy an exciting selection of Slots, Live and Table games, including some DC Comics content, as well as some of the biggest progressive Jackpots in the industry thanks to Betfair’s partnership with Playtech.
This all round good egg had an uncharacteristic wobble in 2010, but apart from that Betfair enjoys a reputation as one of the finest companies of their kind; a trail blazer that provides its’ customers with a safe, varied and enjoyable atmosphere in which to enjoy gaming.
Software, Platform, Games
To be clear, the Casino is only one small section of the Betfair website, with other tabs (Arcade, Vegas Slots and Macau for example) somewhat confusingly hosting further games you might expect to find in the Casino. Even the Bingo section has slot games in it, so there is a lot of crossover from one tab to another. Navigation site wide is controlled by a primary fixed task bar, and a secondary one will offer different options according to where on the site you currently are.
Speaking purely about the Casino then, aesthetically it is functional rather than fanciful with a plain grey background creating a faintly dramatic air and leaving the game tiles as the only focus. This isn’t necessarily a bad thing, it’s perfectly pleasant to look at, if a little uninspiring, but graphically it holds up well. Each game offers an info button providing the RTP and some other details on a new screen.
The site is instant play, but there is also a download option for the very best experience possible, providing more games and a higher quality experience. This is all powered by Playtech, recognised industry wide as the best in the business, which is good news for Jackpot fans since all progressives at Playtech powered casinos are linked, allowing them to regularly push past £10million.
Playtech, with impressive visuals and famously user-friendly gameplay, understandably dominates as the site’s biggest software provider, but there is some variety in the way of NetEnt, IGT and Blueprint Gaming – you will have to check the other tabs to find them though.
Slots – In the Casino alone there are 150+ Playtech titles to get your hands on, including some branded content such as Terminator Genisys and The X-Files. Head to Vegas Slots or Macau to try 130+ slots from other providers.
Jackpots – If you have been lured to the site by the thought of a big Jackpot win, you can’t do much better than Jackpot Giant; you could alternatively go for Monty Python’s Life of Brian if you want a giggle as you play.
Video Poker – Joker Poker and Deuces Wild are 2 of the 10 games on offer, but if you want to go hardcore then head to the dedicated Poker section of the site.
Live Dealer – Playtech provide the live offerings too, showcasing Hi-Lo, Sic-Bo, and Tic-Tac-Toe (ok, we lied about the last one). Roulette and Blackjack are available in various Low and Mid options, and there’s even a live quiz which is free to enter.
Blackjack – 11 variations to take advantage of here including Franki Dettori’s Magic Seven (who knew?) and Blackjack Surrender.
Roulette – Roulette fans are in for a treat with 20 variations suitable to players of all bank rolls. Franki Dettori makes another appearance with Jackpot Roulette, and if you’re skint then go for Penny Roulette.
Apart from a few pointless tabs there is little wrong with the site. It’s very easy to use thanks to the no fuss approach that has been taken, all of your options are in one place so there is no confusion; if anything, they could do with condensing the choices – the Super Heroes tab only has two games listed under it for example. All in all this is a well-constructed site that is easy to navigate and full of interesting content.
Having to minimize the site to fit a mobile device has actually improved the interface if you ask us. There is less empty space and they have done away with the primary task bar, meaning a more refined selection of tabs. Each area of the site (Live Casino, Poker, Sports etc) has its own site or app so none of them get bogged down with content from another.
Just because you have chosen the Casino site though, it doesn’t mean you are stuck there. The pop up menu provides links to the other sites/apps and will take you there in a few seconds if that’s what you want to do.
Both the app and the mobile site are pretty snappy as long as your connection is good, they are responsive to the touch and for the most part loading times aren’t an issue – the journey from homepage to game play needs only to take a few clicks.
Around three quarters of the games are available via mobile, Live Games included; the only potential irritation is having to jump from Casino to Arcade if you like to flit between games from Playtech and other providers, but otherwise it’s hard to fault.
Betfair themselves claim to process withdrawals within 24 hours, although understandably they cannot control what happens after that.
You can have a maximum of three payment methods on your account at any one time, and this is to avoid money laundering activity. Paypal is a welcome sight, as is the absence of any withdrawal limits; you can set your own deposit maximums too on a daily, weekly or monthly basis.
Banking options will be different depending on where you live, but the table below shows some of the main options for UK customers:
|Banking Method||Min/Max Deposit||Min/Max Withdrawal||Withdrawal Time|
|Visa||£5-Set by player||None-None||2-5 Working Days|
|Mastercard||£5-Set by player||None-None||2-5 Working Days|
|Paypal||£5-Set by player||None-None||Up to 24 hrs|
|Neteller||£5-Set by player||None-None||Up to 24 hrs|
|Skrill||£5-Set by player||None-None||Up to 24 hrs|
Betfair was created by Andrew Black, a university drop out, and Edward Wray at the turn of the millennium, and only 14 years later boasted a revenue just short of £400 million. That is some impressive progression, and it didn’t stop there. They developed a marketing campaign that basically worked by getting all of their competitors backs up, claiming that the traditional bookie was dead, and that they, with their betting exchange, were the future. In many ways, they were right, and at one point it was estimated that Betfair did 90% of betting exchange business world wide.
Along the way they have created a dedicated Horse Racing radio station (Timeform Radio), won countless awards, floated on the stock market in 2010, amassed a staff of around 2,000 people, and changed the face of online gambling. Even with this rapid success, various issues meant that, despite their mission to destroy the traditional bookmaker, they had to open a traditional Sportsbook in 2012 in order to compete, then in 2016 they joined forces with Paddy Power.
The only real blot on their record came in 2010, and sadly, it was a big one. The ill thought through Happy Hour promotion lost them a fair chunk of change, and instead of swallowing their pride and taking the hit – it was, after all, their own error – they locked winning accounts, confiscated winnings and became uncommunicative.
They quickly regained the trust of their customer base, though, and it will be interesting to see what happens to this company with a history of shaking things up now they are working hand in hand with the naughty kid in class – sorry Paddy Power, you know what you are.
Given the name, you might think it’s fair enough that customer support is only available for actual customers; but it would be nice to be able to chat with a rep before you take the plunge and sign up in case you have any questions or concerns. You can’t, so that’s that sorted. Twitter might be a better option in this case, since they have a dedicated customer service account.
However, members do get a good service. Live Chat is available 24/7 and e-mail response times aren’t bad at all, usually within 3 or 4 hours. Betfair should also be given credit for taking their responsible gambling commitments seriously, providing plenty of advice and support for those who are struggling.
One thing to be aware of is potential costs if you choose to call them on the phone, but with Live Chat available anytime for free, we would suggest this as your best initial option.
License & Contact
- Live Chat – Officially available to logged in members only, 24/7. Choose help at the top of the page, then select Contact Us. However, if you go in via their Responsible Gambling page you can get through without signing up. Sneaky.
- E-mail – firstname.lastname@example.org
- Phone – Call between 7.30am and 12.30am on: 0344 871 0000
- @BetfairCS – A dedicated Twitter page for customer support, and they are super active. Just what we like to see.
- Address – Betfair Casino Ltd, Betfair, Triq ll Kapillan, Santa Venera, SVR 1851
- UK Gambling License – 39435