{"id":4478,"date":"2021-01-19T17:01:58","date_gmt":"2021-01-19T17:01:58","guid":{"rendered":"https:\/\/www.bettingwebsites.org.uk\/?page_id=4478"},"modified":"2023-10-24T15:48:21","modified_gmt":"2023-10-24T15:48:21","slug":"entain-plc","status":"publish","type":"companies","link":"https:\/\/www.bettingwebsites.org.uk\/companies\/entain-plc\/","title":{"rendered":"Entain Plc"},"content":{"rendered":"
Entain became the monster that it is largely thanks to the mergers of four other brands which they then went on to acquire, thus creating a significant part of the business and propelling themselves to international status.<\/p>\n
Interestingly, while most other business groups in this sector have a well known brand as their catalyst \u2013 for example Paddy Power is at the heart of Flutter and Unibet was the nucleus for The Kindred Group \u2013 Entain existed prior to owning any well known brands, although they were known as GVC Holdings at that time. They bought in<\/em> their biggest earners and they didn\u2019t do so early on either.<\/p>\n Nevertheless, they are now one of the biggest and most profitable gambling operators in the world, with plenty of plans for the future including a strong foothold in the relatively new American market which holds a lot of promise if Entain can establish their position, as well as pushing into the Central and Eastern European market in a big way.<\/p>\nEntain Plc Brands<\/h2>\r\n