{"id":4492,"date":"2021-02-11T11:01:33","date_gmt":"2021-02-11T11:01:33","guid":{"rendered":"https:\/\/www.bettingwebsites.org.uk\/?page_id=4492"},"modified":"2023-10-25T12:54:40","modified_gmt":"2023-10-25T12:54:40","slug":"william-hill","status":"publish","type":"companies","link":"https:\/\/www.bettingwebsites.org.uk\/companies\/william-hill\/","title":{"rendered":"William Hill"},"content":{"rendered":"
The man behind the brand, Mr William Hill himself, started taking bets as early as 1929, but it was in 1966 that he opened his first licensed betting shop.<\/p>\n
This led to the exponential growth of the famous high street bookie that we see on the streets of the UK today, as through various buyouts of smaller bookmakers Hill\u2019s retail portfolio grew to giant proportions.<\/p>\n
These days the company is multi-national, and relies as heavily on online business as it does on the traditional retail side of things, with ambitions to take this much further in the future.<\/p>\n
The purchase of Mr Green online casino is a case in point. Having previously adopted a growth strategy of acquiring physical businesses they could rebrand as William Hill, Mr Green represents the first acquisition made based on the strength of the brand itself.<\/p>\n
However, any plans the company had to continue in this way have been shelved.<\/p>\n
Their recent takeover by Caesars, who sold the European assets to 888<\/a>, means that William Hill is now at a turning point in its\u2019 history. It is no longer in control of its own destiny, now being a brand that is part of a larger group rather than a brand being run independently.<\/p>\nWilliam Hill Brands<\/h2>\r\n