{"id":20,"date":"2016-08-03T14:03:27","date_gmt":"2016-08-03T14:03:27","guid":{"rendered":"http:\/\/www.bettingwebsites.org.uk\/?page_id=20"},"modified":"2021-03-19T10:53:09","modified_gmt":"2021-03-19T10:53:09","slug":"bookmakers","status":"publish","type":"page","link":"https:\/\/www.bettingwebsites.org.uk\/bookmakers\/","title":{"rendered":"Online Bookmakers \/ Bookies"},"content":{"rendered":"
On this page you’ll find a list of all of the bookmakers that we recommended. We’ve personally tested each and every one of these and have written detailed reviews covering everything from the sites odds and promotions through to how easy it is to find a bet.<\/p>\n
Every\u00a0bookie listed on this page (and every bookie and casino listed on this site, for that matter) is licensed and regulated by the UK Gambling Commission. Most are also members of IBAS.<\/p>\n
Note that you must be of 18 years or older<\/strong> to gamble.\u00a0 Terms and conditions will apply<\/strong> so please make sure you read these before joining or claiming any offer.<\/p>\n There are hundred of pounds worth of new customer offers up for grabs at the bookies with new brands popping up all the time. You can find a full list of these kinds of bonuses for both sports and casino on the pages below.\r\n<\/p><\/div>\r\n Best Horse Racing Bookie<\/p><\/div>\r\n One of the best bookmakers in the world for horse racing and football in particular, Betfred invented many of the bet types and offers we are familiar with today. An innovative bookie with a great range of regular and reliable promotions and coupons (such as Double Delight \/ Hattrick Heaven and Goals Galore).<\/p>\r\n Betfred are a big player in the industry so as you should expect the sportsbook is packed with resources and features including streaming and cash out.<\/p>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Biggest & Best Sportsbook<\/p><\/div>\r\n Bet365 are hard to beat in nearly all aspects, in my opinion. They have, for me, the best suite of long term promotions for regular customers along with one of the biggest sportbooks. I particularly enjoy betting live in play with them, especially when they have sports live streamed.<\/p>\r\n The vast range of markets means I'm never scratching around for something to punt on when i'm just having a browse and I've always found their odds to be some of the most competitive available. My number one overall bookie who I choose to bet most with.<\/p>\r\n If you only ever bet with one online bookmaker make sure it is Bet365.<\/p>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Naturally if you are looking for a site that focuses on UK sports then this does what it says on the tin. Well, it actually covers a ton of sports and events from around the world too, so it is All British Sports + More really. This is the sportsbook from the well known All British Casino that was launched in 2022. It is powered by Altenar, a Maltese platform provider that are big in South America. This means it looks and feels totally different to the usual sportsbooks you are used to.<\/p>\r\n The brand has been around since 2013 so they are stable and well resourced. This is an ideal site if you want a top top casino with a very good sportsbook attached, a serious alternative to the big names.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n The Pools is the modern online betting site of The Football Pools launched in 2021. Anyone over a certain age will certainly remember The Football Pools, it was a British institution that pre-dated legalised off-track betting by over 30 years. The company is still going today and it is still based in Liverpool, UK. It took them a while to catch up with the times but they finally did and now you can place sports bets and play casino games with The Pools online.<\/p>\r\n Importantly you can still play all the old pools games too, plus a few more modern innovations. If you want a betting site that is British but not one of the big old high street names then this is a very good option. You don't get to be around for 100 years without understanding your customers either and so in all respects The Pools are very good, whether that be customer support, banking options, general fairness, market depth, features and promotions - they have it all.<\/p> \r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Personalised Offers<\/p><\/div>\r\n If bookmakers have personalities then BetVictor is the polite gentleman with the top hat and umbrella. Seriously though BetVictor run a very professional operation, their MO is to provide the basics in the best way possible.<\/p>\r\n You won't get hundreds of promotions each week with Victor but you will find some of best and most reliable odds in the industry with huge market depth. The promos that BV do run focus on value, there are also more personalised offers than other sites that are more tailored to what you want to bet on.<\/p>\r\n BetVictor have customer retention that only Bet365 can compete with, and that tells you a lot about their product.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Parimatch have a very interesting set up. They have been around since the early days of the internet, created in Ukraine in 1994 they went on to dominate the market in eastern Europe and are a well know brand on the continent, although they never launched in the UK. That is until 2020 when they launched a UK site. Interestingly rather than set up from scratch they partnered with BetVictor as a professional brand that already understands the UK market perfectly along with all the regulations.<\/p>\r\n Parimatch in the UK, therefore, is run by BetVictor, which means you get the same product and quality that they have which includes: high level deposit protection (you will literally never see that with another white label), low payment limits for deposits and high limits for withdrawals, one of the best in-play services, streaming, bespoke promotions and more.<\/p>\r\n The perfect site for those that want to play with a new betting site but do not want to compromise on quality<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Classic No-Frills Site<\/p><\/div>\r\n Mr.Play have been around a while as a casino but recently launched a new sportsbook. The site is out-of-the-box ready given it is BtoBet powered, which means it offers customers around 10,000 pre-match markets a month and more in-play. The site also provides horse racing markets, which is rare with newer sports betting products.<\/p>\r\n Part of the Aspire Global network, Mr.Play is a well backed brand which is evident from the customer support which stays open until midnight, loads of banking options along with good limits and features such as cash out. The casino side is also better than most other bookies, given this is where they've made their name, with games from over 40 studios.<\/p>\r\n This may be a new betting brand but you wouldn't notice any difference vs the bigger traditional sites.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Many people have copied bets from successful tipsters, football pundits and horse racing commentators before but what if you had a place where you could not only see the suggestions of tipsters but copy them too? What CopyBet does, as the name suggests, is allow you to copy bets from tipsters automatically, potentially saving time and effort.<\/p> \r\n CopyBet offer a standard fixed odds sportsbook, very much like all other bookies, and his includes the mod cons like cash out, in-play betting and lots of retention free bets, bonuses and other offers along with all the markets you would expect (including racing). This acts as a standalone sportsbook in its own right but the other side of the product is the ability to track and follow tipsters.<\/p>\r\n You can see all sorts of stats about the tipsters from risk profiles to the amount of time they have played, the bets they have made and their profits and loses. You can research tipsters and then choose to track them automatically at different ratios. You can set loss limits to control spending. Great innovative new product for those that already like following tipsters. It can also be linked to a Betfair Exchange account.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n BetGoodwin, rebranded from Goodwin Racing, offer a rare opportunity to bet with an actual UK independent bookmaker. Goodwin Racing, set up in 1997, became the UK's biggest bookie taking phone bets and are also recognisable from their stands at UK racecourses. They were founded in East Sussex and are still there today, employing people in the local economy and paying all UK tax.<\/p>\r\n In 2021 they moved online in partnership with top provider FSB. Goodwin provides the extensive knowledge of UK punters and all of their experience of what they want and FSB provide the very nice platform and in-play interface. It is a nice match and delivers a very good sportsbook, for racing especially where they have a lot of added value retention offers.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Big Sponsors Of British Sport<\/p><\/div>\r\n There are certainly better sign up offers available than Unibet's but I promise you there aren't many sites that can boast the same market range and features. Plus, once you're in the list of regular customer offers is long. Very long.<\/p>\r\n As one of Europe's biggest bookies they have tens of millions of customers, massive market depth and stream over 40,000 events each year. Unibet's price boosts are renowned for their great value and with a European focus you can often find offers on sports here you won't find elsewhere.<\/p>\r\n A very honest and open company with high user retention rates, which tells you all you need to know about the quality of the brand. Customers vote with their feet, and there is a queue for Unibet.<\/p>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Family Run Irish Bookie<\/p><\/div>\r\n Quinnbet, unlike many new betting companies these days, are owned by a family rather than an investment company. The owner, Sean Quinn, was a multi-billionaire and one of Ireland's richest people but still there are values with this betting site you rarely find with other new brands.<\/p>\r\n This manifests itself in a very traditional sportsbook that focuses on the main markets that most people care about such as horse racing, football and classic British sports. The site is powered by FSB (although Quinnbet hold their own gambling license) but that doesn't mean the character does not shine through, in existing customer offers especially. A very good option for those looking for something new with a classic twist.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Virgin Bet is a licensed brand, it is run by Virgin Bet Ltd not the Virgin Group but as we know Virgin don't just license their brand out to anyone and levels of quality are expected to be upheld. This is exactly what you get with this brand. An incredibly stylish yet simple site in the Virgin style and a genuinely great sportsbook that is packed with markets, offers good odds value and plenty of existing customer promotions.<\/p>\r\n The platform is powered by Kambi, the best when it comes to third party interfaces. They offer minimum deposits from \u00a35 and they have top class customer service, again as you would expect from a brand with this name. Honestly a site that can easily compete with the other big brand names in the industry, as Virgin always seem to do.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Biggest Football League Selection<\/p><\/div>\r\n 10bet go along with the philosophy bigger is better and this is no bad thing in bookmaking. Not only do 10bet have one of the largest first deposit bonuses around they have more than enough markets for you to play with all that free cash. <\/p>\r\n Famed particularly for covering more football leagues than any other bookie and being one of the best places for accumulator betting offers this makes 10Bet an awesome football bookmaker.<\/p>\r\n Regular offers are outstanding with a mix of reliable long term existing customer promotions alongside event specific free bets and insurance having been common in the past. Consistent bettors will find a lot of value here.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Fitzdares are a brand for those that want loyalty to go both ways with their sportsbook. The company began as a private members club and bookie in London and Gloucester, which they still run, and have launched an online sportsbook to complement that. The thing is they have mirrored their attitude to customers from the private clubs in their online product. This means customers are seriously values and this is evident through their customer service, banking limits, promotions and features that you can't find anywhere else now, such as phone betting.<\/p>\r\n You don't need to be wealthy to bet with their online sportsbook like you do with their clubs but everyone is included online and made to feel valued. One of the best bookies you've seen for decades, in a league with bet365, which is saying something.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n Biggest Bookie With Every Product<\/p><\/div>\r\n Ladbrokes are the absolute perfect one stop betting site, they literally do everything in the world of bookmaking and gaming and provide every betting feature imaginable, so if you want it all at your fingertips in one place then get an account here.<\/p>\r\n Being a colossus of the industry the bookie have all the best features including high level streaming, awesome depth of market, and great daily promotion and price boosts on top sports. A particularly great bookmaker for horse racing and football punters and one of the few that has the clout to develop their own in house features and free to play daily games.<\/p>\r\n If you like minimalist design, however, then Ladbrokes will not be your cup of tea, but if you want a completely stocked bookie for life then this is one of the best options there is.<\/p>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\nLooking For Betting Offers?<\/h2>\r\n
Best Online Bookies in the UK<\/h2>\r\n