{"id":4541,"date":"2020-05-22T09:52:46","date_gmt":"2020-05-22T09:52:46","guid":{"rendered":"https:\/\/www.bettingwebsites.org.uk\/?post_type=sites&p=4541"},"modified":"2022-08-05T12:21:14","modified_gmt":"2022-08-05T12:21:14","slug":"ladbrokes","status":"publish","type":"sites","link":"https:\/\/www.bettingwebsites.org.uk\/sites\/ladbrokes\/","title":{"rendered":"Ladbrokes"},"content":{"rendered":"

If the question on Family Fortunes was \u2018We asked 100 people to name any bookmaker in the UK\u2019 \u2013 you can bet more than half of them would have said Ladbrokes. The company that began life way back in 1886 is now part of one of the biggest gambling conglomerates in the world.<\/p>\n

The name alone conjures up images of the smoky betting shops of old full of men in flat caps trailing cigarette ash and laying down pound notes. Times may have moved on, but Ladbrokes as a brand have retained a certain amount of that antiquated charm without leaving themselves open to accusations of being out of touch.<\/p>\n

Their website offers a huge Sportsbook, a Casino, and a downloadable Poker product to name just a few; and they are one of the few bookies to have as strong a presence offline as online, running over 1,800 betting shops countrywide, and as synonymous with the UK as fish and chips.<\/p>\n

Their innovative invention, The Grid, has successfully linked their real world and online offerings and proved very popular with punters, who can bet online and withdraw in cash but also benefit from Ladbroke’s superb Football betting markets and easy to use in-play area.<\/p>\n

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If the company itself is old (did we mention that the company is very old?) the online casino is still in its infancy by comparison, only opening in 2000 but on par with the very best. Their journey to this point has been long and complicated, with aggressive marketing and growth strategies seeing them build an army of staff numbering into the tens of thousands and their shops dominating the high street.<\/p>\n

A bookie and casino that appeals to old timers and the modern day gambler alike, Ladbrokes have somehow managed to straddle the past and the future with panache and offer something to please pretty much every type of bettor.<\/p>\n

In 2016 Ladbrokes merged with Gala-Coral to create Britain’s biggest high street betting company, in 2018 the were acquired by GVC Holdings (now called Entain PLC), who also own a suite of other brands, to create a Goliath gambling company with more resources than anyone else. However, being one of, if not the biggest name in the industry also brings with it some pretty hefty expectations. Let\u2019s see how this industry behemoth holds up.<\/p>\n

Sports Markets & Odds<\/h2>\n

\"Ladbrokes<\/p>\n

Odds at Ladbrokes won\u2019t blow you away, but they are typically above average across the board, and there are daily specials to take advantage of that can increase profitability. Plus, Best Odds Guaranteed is available both on the Horses and the Dogs so if those are your kind of markets you know you will get the best price here (UK and Ireland races only). Odds are only available in Fractional and Decimal formats, however.<\/p>\n

What Ladbrokes may lack in the way of juicy odds they more than make up for with market range and betting choice. A list of around 35 different sports categories contains all of the popular sports as well as a few curve balls like Gaelic Football and Handball, as well as a good selection of topical specials; \u2018Will it Snow on Christmas Day\u2019 being one example. Plus, if you don\u2019t see something you are looking for you can request it, and Ladbrokes will pop it on the site for you and everyone else to bet on under the #GetAPrice tab. This is a particular strong point for the bookie and allows the punter a sense of ownership and even pride if your bet proves popular with others.<\/p>\n

Another strong point is depth of markets; you can bet on pretty much every kick of every ball in any organised football game in the country. Who knew that Bamber Bridge was a place with a football team? Well it is, and there are scores of markets available for their next fixture. The clash of titans that is Doncaster vs Chorley boasts a stonking 174+ future markets, so you can see that these smaller games are not just token offerings. What\u2019s more, this coverage extends into other countries where Football is a popular sport so you can bet on lower league fixtures in France, Germany, Spain etc, too.<\/p>\n

Tennis matches from at least 15 different competitions are available to bet on most days (albeit with far fewer markets), while Cricket and Golf also receive adequate attention. The Horses and Dogs categories are equally fantastic for ante-post and in-play betting, offering bets on meetings from around the globe. Ladbroke’s roots are in horse racing so for many punters they will always be most heavily associated with the sport of kings.<\/p>\n

Live Betting\/Streaming<\/h2>\n

\"Ladbrokes<\/p>\n

The sort of odds offered on in-play fixtures are known to be creative at Ladbrokes so you might find markets that are not available elsewhere, and the prices themselves \u2013 especially for Football \u2013 are top of the table. You can count on one hand the bookies that offer better, and even then, the difference is minuscule.<\/p>\n

Live Streaming is widely available although you will need to have a funded account or to have placed a bet in the last 24 hours to take advantage of the service. In the case of Horse and Greyhound Racing you will need to have placed a nominal \u00a31 bet.<\/p>\n

Ladbrokes offer streaming on a wider variety of sports than a lot of other bookies, although within that the number of streams is fairly small \u2013 Horses and Dogs aside. Still, you can count on high-quality live streams on top Football matches both at home and from Europe, as well as major Tennis, Basketball, Darts, and Rugby fixtures.<\/p>\n

Where streaming isn\u2019t an option the live graphic will keep you at the centre of the action. It\u2019s a lively product, to say the least, and will update and adapt more frequently than others on the market, making it much more exciting to use. This won’t be available for every single event, however, so some of the less well known fixtures have to settle for a simple scoreboard.<\/p>\n

The In-Play area itself is very user friendly, probably one of the best we have used, in fact, highlighting live odds updates with colour changes and allowing the customer to bounce from sport to sport and fixture to fixture with ease. Live stats info could be better, but there is a handy Upcoming list so you can plan your activity, and Cash Out is readily available and clearly denoted. It\u2019s a good job because at it\u2019s busiest the In-Play area can be home to hundreds upon hundreds of events every day.<\/p>\n

Casino Software, Platform, Games<\/h2>\n

\"Ladbrokes<\/p>\n

This is a big site with many layers and menu options, so if you like things simple it might not be to your taste, although it does have a lot to offer. Both the instant play and app versions of the Casino run over a thousand games, so while there might be quite a lot to navigate at times, you know at least that the content won\u2019t let you down.<\/p>\n

It\u2019s a bit of a mixed bag in all honesty because on the one hand functionality is fantastic, the site as a whole works like a charm and incorporates neat little touches like reactive game tiles and the ability to create a Favourites list; but we find the overall design somewhat uninspiring. That said you could never accuse them of unnecessarily over complicating things, and the general tone is warm and welcoming enough thanks to the red colour scheme and familiarity of the brand, but the interface is bland and in an attempt to modernise they have over diluted what was there before.<\/p>\n

The biggest problem lies in the way the catalogue of games has been split up. The Casino does have filtering options, but these aren’t always the most helpful, with tabs like ‘Exclusives’, ‘Megaways’, ‘Highlight’ (huh?) and ‘Top \u00a30.10p’. These are great if you are looking for those very specific things, but if you want to browse the whole list by provider or game type (5 reel, 3 reel, cascading reels etc) you just have to scroll through the lot.<\/p>\n

With all of that said, let\u2019s take a look at the games, because there is a cracking selection. The casino hosts Playtech<\/a> games in great numbers including some cracking branded titles, but elsewhere Barcrest, IGT<\/a>, NextGen<\/a> and NetEnt<\/a>, amongst others, also lay out their stalls.<\/p>\n