Casino Sites

casino sitesPlaying casino online is now easier than ever with thousands of table and slot games available from many great game developers.  Faster internet speeds, better software and high competition has also resulted in a flourishing industry with fantastic value offers and promotions that is great news for UK punters.

Casino gaming is licensed in the UK, and if you play with a regulated casino (like those we list below) you will receive all the same protections by law that you would do in a real world casino.  This means your funds are secured and you are protected from fraud and misleading offers.

Below we list some of the best any most reputable casino sites in the UK, all have been used and tested by us, over years in many cases, and we guarantee if you stick to these operators you cannot go far wrong.

We have also selected a wide variety of websites to suit a broad range of players, whether you are looking for a smooth and sleek casino, vibrant and colourful, lots of offers, great loyalty, certain payment methods, etc., we’ve got a brand listed to suit you.

Casino bonuses are some of the most generous offers of any type.  This is not a con, these huge deals are a result of a very competitive market combined with lower overheads of running casinos online.  They are certainly worth using, for more information about bonuses and features read our full casino reviews.  Bear in mind that the offers shown in the reviews and in the table below are for new customers, you must be at least 18 years old to claim and terms and criteria will apply.  Gamble responsibly.

Looking For Casino Bonuses?

betting offers man with cash

Just like bookies, most online casinos offer bonuses to new players. These range in value from a handful of free spins to a cheeky tenner or even several hundred pounds. You can find a full list of these promotions on the pages below.


Best Casino Sites in the UK

Operator
Min Deposit
Notes
Visit
BetVictor
£5

Eminently Professional

T&C's Apply. 18+

The BetVictor casino is probably the most stylish and professional online casino that you will ever see. This is not a site with flashy features and quirky offers, rather this is a casino for serious players who want to play good games on a great interface. The casino runs games from 24 different software providers with solid good value offers each week that give ordinary players real extra value.

BetVictor can also boast one of the best all round packages with an exceptional sportsbook alongside. For professional players, or those that simply want a refined casino site, this is a fantastic option.

bet365
£5

Our Favourite Casino

T&C's Apply. 18+
Accurate as of July 2020, written from personal experience that could be subject to change and location. Customer eligibility is the decision of the bet365.

Bet365 don't overstate things, they just get on with producing world class betting and gaming products and never shout about it too loudly. These guys have been in this game pretty much as long as anyone and have been leading the line when it comes to their casino and games provision for decades now.

This casino site boasts the highest retention rate in the industry, with more existing customers coming back to play than with any other brand. There is a reason for this, no other operator can match their package of titles, banking options, honest value offers, and loyalty.

Probe Investments
£10

EnergyWorld & EnergyShop Scheme

This is a casino for those that want something modern and unique instead of the tired old products pushed out by many of the more dated traditional casinos. Energy offer an all-in-one package including a sportsbook but it is their games that really stand out with a suite of titles from leading providers such as NetEnt and Microgaming as well as games by more niche software developers.

Loyalty here is especially valued with one of the best points rewards schemes on the market. Get points for all bets places (sports and casino) that can be traded at a very generous rate for spins, bonuses, top quality merchandise or even cash that can be withdrawn. The points scheme is in addition, not instead of, high value existing customer promos, making this one of the most rewarding online casinos to play with.

Petfre Group
£5

Low Deposit Limits

T&C's Apply. 18+

BetFred are one of the last truly independent casino sites, they have not merged or sold out to anyone and this means you get a unique experience that you won't get elsewhere. A professional casino site with games from IGT, Playtech and others, and there is no shortage of great existing customer promotions and features. This is a fantastic option in particular if you want a UK focused world leading sportsbook alongside too.

Perhaps not the most modern of sites but if what matters to you is the range of games and quality of promotions then you couldn't be happier than with Betfred.

Kindred
£10

Microgaming Casino

T&C's Apply. 18+

32Red boast a more loyal customer base than pretty much any other casino in the world. They have achieved this by staying true to what their users want over the long term; good games, a simple usable interface, and a first class loyalty scheme where you earn Red Ruby Points that can be converted to free spins and cash at a very generous rate.

The casino is a Microgaming specialist with over 700 games available as instant play via your browser, although there are also many games from other developers within that number. This includes things like bingo, slingo, slots, table games, and more.

One of the oldest online casinos around they have kept touch with their roots and retained a classical functional casino site that is ultimately useful for the user. If it aint broke don't fix it.

LeoVegas Gaming Group
£10

Multi-Award Winning

LeoVegas have one of the best, if not the best mobile casino in the world. The site and apps are available on all platforms but this is truly optimised for mobile, tablet, and small screen devices.

The multiple award winning casino provides hundreds of gaming options from leading software companies like Microgaming and NetEnt plus many others. There is a great loyalty scheme with genuinely useful regular promotions on a simple but superbly functional interface.

The site regularly updates its game list too, so logging on from one week to the next will usually be a different experience with new releases ready to be tried and anything that was getting dusty shelved to make room.

Mansion Europe Holdings
£10

Award Winning Betting & Gaming Brand

T&C's Apply. 18+

Mansion is reported based on London's mayfair casino Les Ambassadeurs Club, that may not be true but you can see why the parallels have been drawn as this is a betting company with a high end approach. It is also one of the oldest online casinos having set up back in 2004 and a well known brand thanks to strong sponsorship deals. To say these guys know a thing or two about running an online casino would be an understatement, it is one of those rare sites that you can honestly recommend to anyone. They are also known for having a lot of loyal customers and the reasons why are obvious when you look at the long list of industry awards they have won.

Games are restricted to around 400-500 from a list of 6 or 7 different providers at a time, such as Playech, Microgaming and Red Tiger. This is a good tactic as it keeps the quality of the titles high and makes the customer journey to find games a lot smoother.

Having been around for quite a while now and based on a high class casino approach it means they back up their product with solid banking support, with £10 limits, a good VIP and loyalty scheme and excellent support. Their promotions for existing customers are also notable, they don't produce tons and tons of offers but the ones released are genuinely decent value and often innovative.

Nektan
White Label
£10

Longest running & best Nektan site

Kerching! is a casino and a casino only, which to many will make a nice refreshing change if all you really want to do is play good games without having to dodge a company's other betting products along the way. There is no sportsbook or other messy sections cluttering up the site here, just loads of slots and jackpots. This is what you would call a modern online casino site; colourful and vibrant with a bit more fun injected into the product from the ground floor.

The brand has been bought and sold many times over the years and is now owned by Nektan, this doesn't seem to have hurt the product though and if anything several injections of new ideas and investments have stopped it going stale. With games from leading providers, NetEnt, IGT, Micrograming and others, this is a very well balanced casino site with a very clear perspective of what their customers want.

NetBet
£10

36 Game Providers

T&C's Apply. 18+

NetBet are one of the more modern betting companies that don't identify themselves as specifically a bookmaker or a casino, but a general all purpose betting site. They offer hundreds of games from the like of NetEnt, Microgaming and IGT, plus a dozen others with a very good searchable interface that even lets you search games by software provider.

The primary selling point of NetBet is their promotions that are frequent and apply to both low and high stakes players. They are very good for existing customer bonuses, cash back, free spins and almost every other type of offer you can think of.

NetBet also provide Poker, Lottery betting, live casino (powered by Evolution) and virtual sports, so there is very little you can;t do here.

Dragonfish
£10

Own Games & Software

T&C's Apply. 18+

If you are looking for an old hand who knows what they're doing you cannot go wrong with 888 Casino. The casino began all the way back in 1997 (that is really old for a casino site) as casino-on-net. 888 were in fact created so early on that there were no software providers around, so they went and set up their own studio, Dragonfish, and to this day most games they provide are unique to them.

This is a top casino for any serious player, especially those that want lots of games from a suite of major software providers, coupled with high value offers and a host of features. If you think that bigger is better in the world of casino then this is a good place to call home.

William Hill Group
£10

Sophisticated, Professional, Stylish

T&C's Apply. 18+

Mr Green have one of the best, if not the best casinos in the world. The site and apps are available on all platforms but this is truly optimised for mobile, tablet and small screen devices. The multiple award winning casino provides hundreds of games from leading software companies, Microgaming and NetEnt among them plus many others.

There is a great loyalty system here with genuinely useful regular promotions on a simple but superbly functional interface.

Mr Green himself is a fictional character (or is he?) but is designed to show you the ethos of the brand, as a professional and sophisticated entity. Playing here truly does have a classier feel about it than with most other sites. If you are sick of the same old sites and are looking for something new and ever so slightly high brow then Mr Green should be first on your list.

Betable
£10

Online Since 2008

This is the perfect modern site for those who just want their casino to be a casino. Part of the Betable group, they provide a selection of games from a range of providers to suit a wide range of tastes but without offering so may titles it becomes too hard to find the games you want.

Prospect Hall are particularly strong when it comes to banking options, customer support, and very good retention promotions. Regular players will find a lot of value here and if you are tired of the old style casino websites the sleek style of Prospect Hall will make a nice change.

Daub
£10

Nice Casino-Only Site

T&C's Apply. 18+

Spin and Win are part of the Daub Alderney group, so you know there is a lot of experience and a good amount of resources backing this casino. This is always a comfort when playing at a new online casino, as it sets them apart from those casinos that are there one day and gone the next.

The multi-software (NetEnt, Daub, Micro, Play'N Go, etc) site offers over 300 instant play games on desktop and mobile and comes with a hugely rewarding and valuable welcome package.

If you are fed up of the same old faces when it comes to casino brands then perhaps give Spin and Win a go. If you just want to play games and don't need a sportsbook, bingo, lotteries, etc., then you may find this a good option.

FSB Technology
White Label
£10

Daily & Weekly Special Promos

T&C's Apply. 18+

Quinnbet are a white label that run on the FSB platform but are unique in the sense they are a family owned operation who seem to understand long term value, unlike the investment companies that run many white-labels.

On the face of it the site seems simple but this is no negative as it makes game-play supremely easy, which let's face it is what we want most when we play games online. Their best tribute is their loyalty offers for existing users that are both regular and numerous.

Aspire Global
£10

Colourful and Characterful

T&C's Apply. 18+

Karamba is an award winning online casino featuring games from big providers such as Microgaming, Netent and Next Gen with a total of around 600 titles at any one time. In particular they are worth a mention for their mobile gaming, which has been set up with a mobile-first approach that emphasises how bad some other sites are on small screens.

This is certainly one of the more modern breeds of casino sites but what they do they do very well, customers are loyal and terms are clear. If you are looking for a bit more colour and character when you play slots and games this has to be up there with the best looking sites.

William Hill Group
£5

Long Playech Partnership

T&C's Apply. 18+

William Hill need no introduction, they are the biggest and most visible gambling brand in Great Britain to the point where they have a presence in every town in the land. Not necessarily the first place you think of to play games but these guys have been running online casino products for longer than almost all other sites, they have both experience and depth.

The online casino site from William Hill has huge resources available and for customers this translates into hundreds of top title games from all the leading software providers including Playtech, NetEnt, Microgaming, IGT and many more.

Kindred
£5

Part Of Same Group As 32Red

T&C's Apply. 18+

Unibet are the archetypal modern betting brand in that they are known equally as being a sportsbook and casino. They are the premiere brand of the Kindred group and they have a huge amount of resources and experience.

Their casino offers a large selection of games from over a dozen providers including the likes of NetEnt, Play’n GO, and Microgaming, and they also offer bingo, poker, live casino and pretty much anything else you could want to bet on.

The brand is known for having good customer loyalty and this is largely due to the frequency and value of their existing customer bonuses that are aimed at all types of user, no matter their stake. Their tournaments and prize features are especially good and those that play a lot of casino regard Unibet as one of the best places to go.

Tonybet
£10

Over 850 Games & Sports

Tonybet originally come from Lithuania and they have a different outlook to many sites and provide some originality that many people would like considering so many betting sites look the same these days. Tonybet are independent and run their own platform, this allows them to design everything the way they want to resulting in an exceptional customer journey.

In keeping with this the brand have opted for fewer developers but a more focused site with games from Microgaming, Netent, NYX, Interactive and Quickspin and live games powered by Evolution Gaming. Being independent they also have a good array of banking options, their own support and bespoke offers, and features not available elsewhere. They are particularly known for free spins giveaways.

Tonybet casino is ideal for anyone wanting to break away form the massive names but still wants that bit of personalisation.

Rank
£5

UK's biggest Land-Based Casino

T&C's Apply. 18+

Grosvenor have the perfect balance of old and new; they have been going since the 1970's and run over half of the land-based casinos in the UK, but unlike many other traditional brands Grosvenor hasn't resulted in a tired 'old style' online casino - when you look at it you would think it belongs to a new modern company.

The resources available at Grosvenor are self evident, they have a tremendous catalogue of games, top end promotions, exceptional customer support and tons of banking options. They are also very good at rewarding loyal customers, and even have linked benefits for those that like to play in their real-world casinos too.

Argyll
£10

High End Loyalty Scheme

T&C's Apply. 18+

Casino Nation is the gaming arm of Sport Nation, a betting company set up in 2017 to take on the big players in the industry. It is different to most newer brands in that it has terms and limits that are more comparable to the big 5 operators. This makes them applicable to high and low stakes players in a way that many smaller companies cannot match.

The site runs on an SBTech platform and provides live games from Evolution and slots and table games from half a dozen providers, including Microgaming and Netent. It's not so much the games on offer that make this brand special, rather it is the promotions, VIP and loyalty points scheme, that are all equally leading in the industry.

Casino Nation is a site for the more serious type of player and they give you lots of reasons to keep coming back.

Virtue Fusion (Playtech)
£5

Playtech Operated

T&C's Apply. 18+

If the name sounds familiar it's probably because you see it every time you go into a newsagent - unless you live in Liverpool. Yes, this new online casino is brought to you by the newspaper of the same name.

This is new territory for them and they still have some tinkering to do, but with big names like Virtue Fusion and Playtech behind them it surely won't be long before The Sun Vegas is running at full speed.

There is already a lot of praiseworthy work going on, not least in terms of the game selection they have on offer, with a lot of branded content and plenty of slots you will recognise. Plus, if you like your online casino sites to leave the flashy graphics to the games then this one will be right up your street; it's simple and user friendly as can be.

Flutter/Stars
£5
Unique Exchange Games
T&C's Apply. 18+

Betfair are one of the biggest online gaming providers in the world, if you value choice of games coupled with very regular promotions and a huge range of features then this is a great option for you.

The brand as a whole is massive and this makes them a little faceless compared to more bijoux online casinos, but for most of us that won't matter. The game play is fantastic with titles from leading providers such as Playtech and NetEnt.

Aspire Global
White Label
£10

Quality Over Quantity

T&C's Apply. 18+

If variety of games is what you want but you don't want to have to search through 4000 titles to find them then Mr.Play is your perfect casino site. They only list around 400 games but they select them from over 50 different developers, meaning the quality of product here is truly outstanding.

Mr.Play is never going to take home any design awards, if anything it looks like a website from 10 years ago. If, however, you don't mind a more no frills interface and your main concern is the selection of games then you won't find many better casinos than this. Live casino is catered for by Evolution as well as selections of other live tables from the likes of NetEnt.

They offer all the magor banking methods and have a good suite of promotions to support the superb collection of titles.

GVC
£5

Playtech + Others

T&C's Apply. 18+

Coral is something of a one-stop-shop for those who enjoy a variety of games. From well-known slots to playing against live dealers, there is something to suit every taste. Coral Casino has some of the lowest deposit and wagering limits, highest payout and withdraw limits, and a choice of almost 1,000 games run by well-known software names, such as Playtech.

The British high street bookmaking brand may not be your first thought when it comes to playing games but in reality these guys are more resourced than typical online only casinos. This means you tend to get far better value, especially when it comes to loyalty and retention offers for existing customers, an area where Coral cannot be beaten.

Betsson Group
£15

Former TV Casino

From showbiz beginnings to a more conventional approach to online gaming Jackpot247 have had quite a journey, and their new look online casino takes full advantage of their many years of experience.

They now have the backing of industry giant Betsson and that means they can offer unique titles you won't find elsewhere alongside all of the legendary slots you would expect from other providers. This is a great example of an online casino that has got the balance just right.

With plenty of payments options and customer service that has picked up accolades, there are plenty of reasons for casino focused players to give Jackpot247 a shot.

Flutter/Stars
£5

More Offers Than Anyone

T&C's Apply. 18+

Paddy Power have one of, if not the most, vibrant casinos available online. The Irish brand have always come with a fun atmosphere and they don't take themselves too seriously, this is reflected in everything from their offers to their adverts, and of all the old fashioned high street bookies these guys made he switch to online gaming most successfully. Paddy are now part of a massive group along with Betfair and PokerStars, but they have not lost any of their brand identity or personality in the process, if anything becoming better due to the enhanced resources available.

The main provider for the site is Playtech and this is what the main casino is all about, in other sections such as Games and Vegas you can find loads of titles from other providers. Live casino is run by Evolution Gaming.

It is not the games available that make Paddy special but their attitude to players. They have long been known as being the best for promotions for existing customers that are both numerous and inventive. I can think of no other casino that gives you as many rewards as this.

STS
£10

Poland's Largest Casino Site

T&C's Apply. 18+

STS are a largely unknown brand in the UK, that is unless you are Polish of course in which case you would recognise it as much as William Hill or Betfred. The betting company, that has the most shops and biggest market share in Poland, has been around since 2008 but only launched to the UK late 2019. It is one of those rare sites that are both new but backed by huge resources.

As with the British high street bookies STS is generally associated with sports but that is only due to their huge depth in that department, their casino is as good as any you will find too. Games are provided principally by NetEnt, Microgaming and Wazdan and supported by Play n' Go, Red Tiger and Thunderkick as well as some innovative features such as BetGames.

This would be an especially good option if you also like to bet on sports alongside.

Boylesports Enterprise
£5

Main Provider Playtech

T&C's Apply. 18+

Boylesports are definitely mainly a sports bookie and are best suited to those that want to place bets on events and then play games alongside. Being one of Ireland's biggest betting companies the site is exceptionally well stocked with games even though it is not the main attraction. They feature titles from Playtech who they have a long running partnership with, which means they have a focused product for those that like Playtech games, although the lack of other providers may be an issue for some.

This is a great site if you like to bet on lots of different products though offering bingo (on the Playtech Virtue Fusion network, of course), poker, lottery games from around the world, virtuals, instant win games, and more. Not a great site for casino only players but a brilliant overall gambling site if you like to have lots of different things to do.

Zecure Gaming Group
£10

Captain Rizk Superhero Theme

Rizk are not your usual breed of online casino site. Their emblem, Captain Rizk, is more than a mascot and is used to carry a super hero theme throughout the site. It reminds us of a Flash Gordon / Captain American character, but it honestly isn't corny it actually works really well - we have no idea how Rizk have managed this! It certainly adds a personality to the brand.

Bedsides the quirkiness this is a thoroughly professional casino with games at its heart. The site has all the major software providers and over 250 games and works seamlessly on all devices. The casino is also great for regular customers who like promotions, with around a dozen available at any one time.

This Rizk brand is entirely unique, offering a much more interesting way to play casino compared with some of the older stuffier sites.

GVC
£5

Main Casino Playtech

T&C's Apply. 18+

Ladbrokes operate one of the biggest gaming and betting products in the world. What you won't get here is a niche, minimalist casino site, but what you will get is a colossus of an online casino that is able to put some serious resources behind itself. This starts with a massive welcome bonus, superb value regular promotions and some of the fastest and most diverse banking and customer support options around. Limits are also extremely high.

Don't be put off by the idea that Ladbrokes are a high street bookie, in actuality they provide one of the biggest online casinos available and given the size of the company there are few areas they don't have a presence in.

Zecure Gaming Group
£10

Independent Gaming Group

Guts is an instant play independent casino site great for anyone who just wants a good looking casino with top games without all the other products you get from big betting companies. Guts provide a gargantuan list of over 2000 games from leading providers such as NetEnt, Scientific, Microgaming and Play N'go.

The brand is certainly unique and different to bog standard online casinos. There is a vibrancy about this site yet it maintains a very stylish look and functional interface. Very good for anyone looking for something different to the norm.

Blue Star Planet
£10

Lots Of Promotions

T&C's Apply. 18+

To customers in the UK, 10Bet are probably better known for their sportsbook which has been around since 2003. The casino was a relatively new addition, launching in the UK in 2015. The casino offers games from Netent, Microgaming, Quickspin, iSoftBet and Evolution which can all be played without download. 10Bet offer regular reload bonuses and cashback, as well as season themed promotions and giveaways.

No the prettiest site you might play with but in terms of what is under the bonnet very few betting companies can beat them. If you like to bet on sports too, especially football, then with 10Bet you can do it all in house with bigger depth than anywhere else.

Videoslots
£10

Over 4000 Games

Videoslots are the mega superstore of online casino sites offering over 4000 games from over 100 different software companies including all of the big names and top titles and plenty you will have never heard of too.

This online casino site is a must for anyone who likes to play the very latest games and progressive jackpots or for anyone who wants to try new software companies that are hard to fine anywhere else. Video slots also have some great regular reward deals and a very generous welcome package.

Modern and massive is the Video slots model. Not a site for those that like a classical design, but if you want a casino-only with a cool interface and games for days then give them a try.

Online Casino Regulation in the UK

There are still more than a few people that enjoy taking a wander down to the bookies to place a bet or love to head to the casino in their local town in order to soak up the atmosphere. The reality is, though, that more and more gambling is done online than ever before. The proliferation of betting websites and online casinos means that there is more choice that there has ever been when it comes to having a flutter, to say nothing of mobile apps allowing people to place their bets on the go.

Yet how do you discern between one site and another? How do you know whether a new bookmaker that has seemingly sprung up from nowhere is reputable? Is there any way to assess an online casino and know whether you should be placing your money in their hands? The answer to those questions is, of course, ‘yes’. That’s what we’re here for! You can read guides to how to place bets, articles about the types of welcome offers you can take advantage of and even reviews of all of the different betting sites.

UK Gaming and Betting Laws

The British parliament has passed two different acts since the explosion of online betting in order to protect customers from rogue companies looking to take advantage of this brave new world. The first act was named the Gambling Act and it was passed back in 2005. The aim of the act was to ensure that the laws revolving around betting online were made much clearer. The main aim was to make sure that companies offering gambling products to UK customers operated openly, with honesty and fairness to ensure that these new sites couldn’t be used for illegal activities such as money laundering.

Of course no act is perfect and the 2005 Gambling Act missed a few bits and bobs. In fact, around 75% of companies offering online bettering services were being regulated, leading to the introduction of the Gambling (Licensing & Advertising) Act in 2014. Since then the vast majority of companies operating some form of gambling site in the UK are regulated. If you’re unsure whether or not to sign up and place a bet with a company then have a look to see if they have a UK Gambling Commission licence.

The UK Gambling Commission

This is an independent body that was introduced on the back of the two different Acts of Parliament. The Acts states that a company needed to have a licence issued by the UK Gambling Commission if they wanted to offer their services to people living in the United Kingdom. Companies apply for a licence and are then put through a rigorous examination of their credentials to ensure that they’re going to work in a responsible and fiscally secure manner.

There are three different licences offered by the UK Gambling Commission and which one a company applies for will depend on the services that they’re hoping to offer. If they’re looking to use technology, such as a website or app, then they’ll want a remote licence. If, on the other hand, they’re not interested in using technology and mostly just want to set up a betting shop or casino in the traditional sense then a non-remote licence will do. Nowadays, of course, lots of companies offer a combination of the two and they will, perhaps unsurprisingly, apply for a remote and non-remote licence.

One thing you’ll be pleased to know id that the UK Gambling Commission is an independent, public body that is non-departmental and therefore cannot be interfered with by political parties. The very best way to ensure your money is safe is to only bet with a company that a licence issued by the UKGC. They have a responsibility to operate in a way that protects children and society’s most vulnerable people, so you know that you’re betting in the safest and most secure manner possible.

Safe and Responsible Gaming

Very few people that like to have a bet or two haven’t been caught up in the seductive world that they’re presented with. Perhaps you’ve been promised that a particular horse is going to win and encouraged to bet big on it. Maybe you’ve got yourself into a bit of debt and believe that one large win will solve all of your problems. It could be that you’ve got something coming up like a holiday or a wedding and need that big payoff to ensure you can do it all in style. The problem is that if the big payoff doesn’t come you’re in a worse situation than before and might throw good money after bad.

That why it’s really, really important that you gamble responsibly. The good thing is that reputable betting companies acknowledge that they want to part you from your money, but only if it’s money that you can afford to lose. They promote responsible gambling and encourage you to take advantage of the systems they’ve put in place to stop you from getting yourself in trouble.

You can limit the amount of money you’re able to deposit into your account, for example, and can also exclude yourself from being able to access sites on a voluntary basis. Don’t be ashamed of yourself if you feel that you’re losing control. Plenty of people have been there before, so there are numerous organisations like GamCare who are keen to help you. Have fun and, as the saying goes, if the fun stops then you stop.

Betting Adverts

Gambling companies want you to be safe and clever with your betting, but there’s no getting away from the fact that they do want you to place bets with them.

Over the years they’ve come up with some great adverts in order to win business, but sometimes they go too far. When that happens the Advertising Standards Agency will step in and stop companies from breaking the rules and regulations set out before them.

The rules laid out for gambling companies are plentiful, but we’ll give you some examples of the sort of things they can’t do. They’re not allowed to appeal to people under the age of eighteen, for one thing. They’re also not allowed to suggest something that isn’t true.

An advert would be cracked down on if it suggested, say, that you become more attractive simply because you were placing a bet on something. They’re also not allowed to say that your financial problems will be solved by having a flutter. If you think an advert is being naughty then you’ll want to get in touch with the Advertising Standards Authority, who will investigate the complaint.

Making a Complaint to an Online Casino Site

Speaking of complaining, it’s entirely possible that a situation might present itself during your time as a bettor that leads you to want to make a complaint. The first thing you should do is speak to the company you’ve been betting with directly. As part of their UK Gambling Commission licence they’re obliged to do everything that they can to resolve a complaint against them. Sometimes, though, they will feel as if they’ve done nothing wrong and you’ll need to turn somewhere else to get resolution to your issues.

If this happens then the company you’ll be turning to more often than not is the Independent Betting Adjudication Service. IBAS, as it’s known, will investigate any matters set before them and all parties must accept their decision. The reason we mentioned going to the bookmaker or company in question first and foremost is that the Independent Betting Adjudication Service won’t even engage with you on the issue if you haven’t done so. As long as you’ve tried to resolve it amicably, however, then they’ll investigate and come up with a solution that should be fair and impartial.