Betting Offers

offers-imgOne of the best things about betting on the internet is the fact that there are so many offers up for grabs. The biggest and best bonuses tend to go to new customers when registering, but many bookies and casinos also offer reload bonuses, VIP programs, regular bonuses and various other special promotions to keep you happy.

On this page we’ve compiled a list of the welcome bonuses for each of the online bookmakers and casinos that we recommend. For each promotion we’ve also included a few key facts so you can quickly compare what’s on offer.

Below you’ll find sportsbook introductory deals and we operate a separate page for online casino offers. To see bingo welcome bonuses visit our sister site: bingowebsites.org.uk.  All offers are for new customers only, 18+, T&C’s apply, please gamble responsibly.

Bet £10 Get £30 Free
Deposit £10+ (method restrictions apply) and enter code 30f. Following this bet £10 or more on a market with a price of 1/2 (1.50) or higher. On settlement of that bet you will recived £30 in the form of three £10 bet tokens. Each token is valid for one week and can be used on any markets at any odds with cash winnings (token stake itself not returned).
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
Get Up To £100 In Bet Credits
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
Bet £5 Get £20 (4 x £5 Free Bets)
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
Bet £5 Get £30 Free
New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Click for T&C’s. 18+| begambleaware.org
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
Bet £10 Get £30 in Free Bets
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
Bet £10 Get £30 + 30 Casino Spins
Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£20 In Free Bets When You Bet £5
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£100 Deposit Bonus
New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 4/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+. Begambleaware.org
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£10 Free & £25 Bonus
Opt in to the offer on registration, deposit £10 (not Skrill, PaySafe or Neteller) and bet £10+ (4/5+ within 14 days) to qualify for a £10 free bet (valid 30 days, awarded within 24 hours). Also get a 100% up to £25 matched casino bonus on first deposit, wager bonus and deposit amount 35x for withdrawal. Plus get 20 casino spins for a leading slot game on registration, use within 7 days of joining, 30x wagering on any winnings, max payout £100.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£30 Free Bet
Deposit using a bank card or PayPal and bet £10+ (as one or many bets) at odds of 3/4+ within 7 days. Get your first deposit matched with a free bet up to £30 that then remains active for 7 days. Single use token, cash winnings, stake not returned.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£25 Free Bet on Sports | £10 Cash Back on Pools
New UK & NI Customers. 18+. Stake from £5 to £25 on any Sportsbook market for the first time, at odds of evens (2.0) or greater and get a matched Free Bet within 24 hours of settlement, 7-day expiry. Stake £10 on any Totepool bet for the first time and receive £10 back in cash within 24 hours of settlement. E-Wallet and Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£40 First Bet Insurance
Join and deposit then bet £1+ (2/5 minimum odds) and if that bet loses get a stake refund as a bonus up to £40. Rollover the bonus amount 3x at 2/5 (1.40) minimum price to withdraw the bonus token and any winnings. Bets must settle within 60 days to qualify.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£25 in Free Bets
Payment method restrictions apply, deposit and bet £10+ in cash at 1/2+ odds to receive a £5 free bet (within 1 hour of settlement, valid 7 days). Place another 3 qualifying bets and get a free bet equal to 50% the average stake up to £5. Claim this up to 4x (i.e. up to £20 in additional free bets available). You have 30 days from account opening to claim.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
Up to £200 Deposit Bonus
New customers, 18+, UK residents only. Deposit and bet from £30 to £200 on any sport market at odds of at least 1.5, and receive a matching bonus of 100% once your bet is settled. You must wager your “BET PLUS BONUS” amount 8 times at odds of at least evens (2.0). Ante-post, each-way, handicap and virtual bets do not qualify for matching bonus or wagering requirements. Only 1 qualifying bet per event counts towards wagering requirements. Deposits made using Skrill, Neteller, PaySafeCard and Ukash do not qualify. Wagering is with real money first. Bonus can never be withdrawn. T&Cs apply
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£100 Free Bet Bundle
New Customer offer. Place 5 x £/€10 or more bets to receive £/€20 in free bets. Repeat up to 5 times to receive maximum £/€100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£75 Deposit Bonus
First deposit bonus 50% up to £75 (deposit £150 to claim full amount), minimum deposit £10. To convert to cash wager the deposit and bonus amount 10x within 30 days on lines with odds of evens or greater. Maximum of £50 contribution to wagering per bet.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£25 Matched Free Bet
Customers form the UK who join and deposit (with a method other than Skrill, Neteller or PayPal) and bet £10+ (at 1/2 (1.50)+) will get a matched free bet equal to their first bet amount (100%) from £10 (requiring a £10 deposit) up to £25 (requiring a £25 deposit). The free bet token must be used at 1/5+ (1.20)+ within 7 days.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£10 Free Bet
For New UK mainland customers, opt in on registration, deposit (Skrill/Neteller/PaySafe excluded) and bet £10+ on any double or greater (2+ selections) with minimum overall odds of evens (1/1) within 14 days (each way and handicap bets will not count). Get a £10 free bet within 24 hours of bet placement, valid 14 days.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
100% up to £50
New customers only. Minimum deposit £/€10 – must play through once. 100% Maximum bonus £/€50 on first deposit only. 5x wagering at minimum odds of 1/2(1.5). Must be completed within 45 days of registering. T&Cs apply. 18+, BeGambleAware.org
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
£20 Risk Free First Bet
Risk Free 20: New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £/€10 free bet when you place 5x bets of £/€10+. T&Cs apply.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.
Bet £10 Get £30
Join an place a £10+ wager at 1/2 (1.50) or higher odds within 13 days. Once that wager settles you will be prompted to opt-in to the offer, if you 'accept' you will then receive 2 x £15 free bet tokens, valid for any sports markets other than virtuals with a 7 day expiry. Bet type, free bet, other restrictions and limited availability apply.
T&C's Apply. New Customers Only. 18+. Begambleaware.org.

Understanding Bonuses & Offers

Money GiftIn the online gambling world, all offers are not made equal – many of them are not even made easy to understand. There are a good number of different types of offer that casinos like to tempt customers with, and they all work slightly differently and come with various T’s and C’s that you have to understand before you commit.

If you are already rolling your eyes at the thought of this then just remember, there is no such thing as a free lunch and the bookies have definitely done their homework, so it’s worth investing a little time now to avoid wasting money later. Once you have understood it you will not have to learn it again, it will be in there for life.

Now the lecture is over, let’s have a look at the trickiest concept to master before moving on to the different sorts of offers that are commonly made available and some of the terms that may be attached to them.

Wagering Requirements

Before we talk about the different types of offers and bonuses we should cover the wagering requirements, as these will be attached to almost every bonus out there and are probably the most difficult yet important part to understand.

As an example, if you took full advantage of an offer giving you 50% bonus up to £50 you would have to deposit £100 to get the full amount. This makes £150; your £100 deposit plus the £50 bonus (which is 50% of your deposit). If the wagering requirements were x 30 you would have to stake £1,500 in total before your bonus winnings could be transferred to your cash balance. This is 30 x your £50 bonus.

Confusing Maths Problem

In the meantime, bonus winnings are stored in a pending account which you can use to play with but you cannot withdraw. Only when the requirements have been met are the pending funds released to you for withdrawal. Sometimes your initial deposit will be included in this equation and sometimes it won’t. Mathematically, this means that some offers are better than others, while others just look better. Using the bonus example mentioned above, which of the following looks better:

30 x bonus wagering

10 x deposit + bonus

The second, right? In fact they are the same. You deposited £100 and got a £50 bonus, so:

30 x £50 bonus = £1,500

10 x £100 deposit = £1,000 + 10 x £50 bonus = £1,500

Sneaky.

So you need to read the terms and conditions before accepting an offer to make sure you aren’t signing up to a dud, or an offer that doesn’t suit your bankroll.

Other Considerations

Timer StopwatchThere are other regulations too. Certain games will contribute to your play through requirements more than others, and others not at all. For example, betting £1 on a slot might clear £1 from your wagering requirements, but betting that same £1 on something with a low margin like roulette would only clear 0.20p. Maximum bet rules are often applied for the same reason, to stop people throwing the whole bonus on a low margin game and crossing their fingers. Each casino will be slightly different so you have to check the terms and conditions. Imagine the fury if you staked £1,500 through a game that you later found out didn’t qualify.

If that wasn’t enough to get your head round, many of these offers also come with time limits, so you would have to complete the wagering requirements within a certain period of time or the offer becomes null and void taking any pending winnings with it. You may well also have to play through your real money deposit first before you can use your bonus.

At this point you might be wondering if it’s even possible to come out of this better off than you went in – it is, but only if you fully understand the offer you are accepting. So, you absolutely have to, all together now: read the terms and conditions.

A few key points:

  • Bigger isn’t always better – A 300% bonus on a £100 deposit might look attractive, but be honest, can you afford to get anywhere near the wagering requirements in the time allowed?
  • Do the maths – Clever phrasing could make a bonus appear more attractive than it is.
  • How are you gambling – Casino wagering requirements are much higher than sports betting and bingo. The former might sit between 20x – 50x as an average, whereas the latter could be as low as 3x or 4x.
  • Otherwise known as – Play through, rollover and wagering requirements are all terms used to mean the same thing.

Other Terms to Understand

Tempted Running off Cliff

Thought that was it? Afraid not. The following are much easier to understand but no less important; break the terms and your bonus and any associated winnings can be lost.

Time limits – Your bonus could expire if it is not used by a certain time. This can be much sooner than you might expect so don’t take the offer until you are ready. But that’s not all. You will also have to clear your wagering requirements within a certain time frame to complete the terms of the bonus.

Maximum Bets – Your casino bonus will probably be limited by maximum bets, £5 or a percentage of the bonus is common. This is to stop people using the whole bonus in one go and potentially hitting a big win, thus protecting the casino.

Maximum Winnings – Also known as maximum conversion. Be wary of this with smaller casinos especially. They have less capital to play with so state maximum winnings for any player as well as maximum winnings specifically associated with bonuses. They might stipulate that a player can only win a maximum of £500 from their bonus funds, for example.

Deposit Methods – Quite often, deposits via certain Ewalletts do not meet bonus terms. Skrill and Neteller are frequently disallowed so this is one you absolutely need to know or you could shoot yourself in the foot before you have even started.

Low Risk Betting – They don’t like this. If the casino spots that you are only placing low risk bets like black/red on roulette, for example, they may revoke the offer.

Contributions

Let’s explore this one in a little more detail.

Due to the different levels of risk associated with different games, some will contribute more than others when it comes to meeting your wagering requirements. For example, you are much more likely to win if you bet on red when playing roulette than you are if you are playing on a slot machine.

For this reason, casinos have game weighting in place to even things out. There is an example table below:

Amount to Clear Amount Wagered Game Played Weighting Amount Cleared Amount Left to Clear
£100 £10.00 Slot 100% £10.00 £90
£100 £10.00 Roulette 25% £2.50 £97.50
£100 £10.00 Blackjack 20% £2.00 £98
£100 £10.00 Video Poker 15% £1.50 £98.50

This illustrates that some games will clear your wagering requirements quicker than others, and as you can see, slots are by far the most useful game to play so slots players clearly benefit more here. Someone playing Blackjack would have to wager 5 times more than someone playing slots to clear the same amount.

But those of you who prefer table games needn’t worry too much, as many casinos run promotions specific to table games and the live casino, and the wagering requirements and weightings will be designed to suit. It’s about choosing the right offer for you, which is why you need to read the t’s and c’s.

Bonus Structure

To dilute things a little further, think of all bonuses as falling into one of two camps; sticky or real money.

Of course, there are further bonus variations beyond this but for now just imagine there are only two. This will make things simpler as we break it all down.

Sticky Bonus

Monopoly MoneyA sticky bonus is a bonus amount that lands in your account and is available to play/bet with, but will never become available to withdraw as cash even after you meet any rollover requirements. There are actually two kinds of sticky bonuses.

The first is a bonus which is not available to withdraw, ever. Only the winnings from that bonus can potentially end up in your bank account. You can, however, use the bonus and the winnings from it to help complete the wagering requirements. So, if the bonus was £10 and after you had played through the requirements you had £15 in the account, £5 of that would be available to withdraw and the original £10 bonus would disappear.

The second sticky bonus is the one you really want because the initial bonus amount will not disappear if you hit the wagering requirements and decide to withdraw, it will still be available to play with until it runs out. Everything else is the same, though, it will still never turn into bankable cash.

Real Money Bonus

Real MoneyThis is a rare occurrence these days, sadly. However, now and again you might find a bonus that becomes bankable cash once all requirements have been met.

Let’s keep the example bonus at £10. If you clear the wagering amount set by the terms in the offer and you have £20 at the end of it, you can withdraw the whole amount to spend as you please. If it was a sticky bonus you could only withdraw the £10 profit, with the initial £10 bonus either disappearing or remaining as bonus funds depending on the type of sticky bonus it was.

Bonus Types

Now we understand wagering requirements and the two basic bonus categories, we can move on to look at the specific bonus types and how they work.

They will all fall into one of the two camps above, but from there they will differ in a few ways. Different casinos might have their own names for the same offers (welcome bonus is new player bonus is first deposit bonus etc) so you want to look at how the offer works to establish which one it is, which isn’t difficult to work out.

Welcome Bonus

Welcome Sign

A welcome bonus is simple enough on the face of it. It’s the carrot dangled by the casino to get you to join and start playing. These come in various forms, but often will look like a matched deposit offer of some kind.

For example, they might match your first deposit by 100% which means that if you deposit £50 when you open your account, the casino will give you £50 more to play with, giving you a total bankroll of £100. This isn’t free money, however, and will likely come with wagering requirements.

These will usually come with a cap as well, so it might look like this; 100% bonus on your first deposit up to £200. So to get the full amount you would need to deposit £200 because 200 + 100% = 400. Of course, you could just deposit the minimum £10 and get a £10 bonus because 10 + 100% = 20. This flexibility is useful if you aren’t loaded but still want to take advantage. It’s easier to play through the wagering requirements, too.

Alternatively, they might just say; Deposit £200, get £200 – which is essentially the same thing but there is no flexibility with the amount of bonus available, you have to deposit £200 to qualify for the bonus. These set amounts wouldn’t usually be anywhere near as high as that, though.

The benefit with matched bonuses is that you could potentially more than double the money you have to play with, which gives you plenty of time to try out the casino and the games within it at no extra cost to yourself.

Free Bet

Free Bet Casino BonusesYou may also be offered x amount of bonus money as a free bet. This could be a welcome offer but they do pop up at other times too.

It might look like this; Bet £5 get £20. So you will have to bet £5 on a qualifying bet to receive the bonus. The qualifying bet will usually have minimum odds applied and some restrictions. You know what to do here, right? Read the ter… ok ok, you get it.

The free bet will have to be wagered in the way the bookie has chosen, you don’t usually get the option to split it up as you please. They might make you use it all at once as a single free bet of £20; or they might split it into four bets of £5, for example.

There will still be wagering requirements to meet but they tend to be much smaller on free bet offers, 3x or 5x. There will also be exclusions as to what you can use them on so go into it with your eyes open.

No Deposit Bonus

Free Money No DepositThis one literally costs you nothing. Of course, it is highly unlikely that you will be able to play through the wagering requirements and withdraw any money at the end of it without depositing more real cash, but it does give you a free bankroll to start with.

Even if you were ridiculously lucky, got a big win and completed the play through requirements using those winnings, you would probably still be asked to deposit before being allowed to withdraw. So what are we going to tell you to do? That’s right. Read the terms and conditions.

The obvious plus point here is that you can explore the casino itself and try out some of the games for free, gaining experience along the way so you feel better prepared when you do deposit real money. It doesn’t really matter if you don’t get a single win because it hasn’t cost you a penny.

Free Spins

FreespinsFree spins might be added on to a welcome bonus as an extra incentive or given as a standalone offer or reward for loyalty to a particular casino.

Once again, the term ‘free’, while technically correct, is misleading. These free spins will have to be used within a certain time frame first of all, otherwise they are void.

Next, the winnings from these free spins will almost certainly come with fairly high wagering requirements that you will need to clear before the money becomes available to you as cash.

Lastly, the games you can use them on will be specified by the casino, so you won’t have free reign to do exactly as you please with them. The terms will be as individual as each casino, so do read them.

Loyalty Bonus

VIPThese bonuses are designed to retain customers rather than find new ones.

Every casino is different in this area but most often it works in the form of loyalty points and VIP schemes. The players’ activity on the site will be rewarded in one way or another and loyalty points, free spins on certain games (with and without wagering requirements if you’re lucky) and exclusive VIP bonuses can all apply.

VIP status levels are reviewed regularly, often from month to month, while loyalty points that can be redeemed for cash, free spins, prizes etc (varies from casino to casino) will have a longer shelf life, although they do expire eventually.

Others

There are other bonuses floating around out there like Refer a Friend, High Roller, and even Payment Method bonuses, but they are much rarer and don’t really need further explanation anyway.

If you can grasp the above then any other bonus or offer that you are able to take advantage of won’t be too taxing for you to understand.