In the years since its launch, Gibraltar-based 32 Red has established itself as a well-known name in the casino world, building a reputation as an award-winning brand that offers a range of games hosted on an interactive site – and it’s these various awards that set 32 Red apart from other online casinos.
The casino won and made the shortlist for 34 awards between 2002 and 2014 after which they stopped counting. They started with being named Most Reputable Casino in 2003 at the Got2Bet international online casino gambling awards and went on to clinch the title of eGaming Review’s Casino Operator of the Year in 2011.
As a player, you can see the quality that earned them these credentials is evident across the site. Rather than being a big, bombastic brand, 32 Red takes care to ensure that the games are straightforward to play and the casino is easy to navigate. From the moment you sign up for the welcome bonus onwards, you will find that this is a casino that you instantly feel comfortable with.
That should take nothing away from their sportsbook though. 32Red were an early entrant into the sports betting market with 32Redbet in the 2000’s before launching 32Red Sport in 2014. They were the first casino brand to really make a success of sports and despite many sites now copying them they remain ahead of the crowd.
In 2017 32Red were bought by the Kindred Group (owners of Unibet) and this extra experience combined with the existing know how has resulted in a very good sports betting product that is worth talking about in its own right. It is powered by Kambi, just like Unibet, and does pretty much everything the major bookies do except it also has a world class online casino attached.
Dish of the Day is one of the most regular offers available at 32 Red. This is where you opt-in, make a deposit and then you are awarded the bonus for that day. The bonus can then be used to play on any of the games available, from slots to blackjack.
There are plenty of other seasonal promotional offers to look out for, but in order to earn big money and reap other benefits, Red Ruby Rewards is the 32 Red loyalty program that can add up to prizes. As you play the different casino games, you earn loyalty points, called Red Rubies. Depending on your choice of casino game, your cumulative stake will be calculated and this will automatically generate the number of rubies you have earned.
These rubies can either be redeemed for casino chips or saved up and put towards the different Red Ruby Rewards tiers. In order to be entitled to be part of one of the five tiers, there are set numbers of Rubies that you must earn as you play and you automatically move through the tiers as you play:
- Bronze – requires 50 Rubies to enter this tier and you need 25 to remain within Bronze.Perks: A birthday bonus of 1,000 Rubies.
- Silver – requires 1,000 Rubies to enter this tier and you need 500 to remain within Silver. Perks: A birthday bonus of 2,500 Rubies, plus 10% bonus points.
- Gold – requires 5,000 Rubies to enter this tier and you need 2,500 to remain within Gold. Perks: A birthday bonus of 3,000 Rubies, 20% bonus points, and personalised promotions.
- Platinum – requires 10,000 Rubies to enter this tier and you need 5,000 to remain within Platinum. Perks: A birthday bonus of 5,000 Rubies, 50% bonus points, and the potential to join Club Rouge.
- Club Rouge – Invitation only and eligibility is reviewed regularly by 32 Red’s VIP managers. Perks: A birthday bonus of 5,000 Rubies plus an exclusive birthday bonus, up to 200% bonus points, plus enhanced bonuses, promotions and more.
Games, Software & Platform
32 Red’s casino is no longer solely powered by Microgaming. After many years faithful service the brand has diversified and now hosts games from NetEnt, Big Time Gaming, and more. This gives the player all the benefits of Microgaming’s 20 years worth of titles and a reliable gaming experience, as well as the variety of other providers. Think of 32Red as ‘Microgaming and Friends’.
Both the casino and the live casino are best suited to those who prefer a straightforward gaming experience in terms of layout and design. It’s not flashy but the site is very easy to manoeuvre and finding your game is a cinch. What they lack in glamour, they more than make up for in ease of use.
Everything is available to play instantly via your browser with up to 600 slots ready to play in seconds, reliably backed up by an uncompromising selection of table games, jackpots, and more video poker than almost anywhere else. If you are playing on the go, the games are HTML5-enabled, so almost every feature and game can be accessed via an app or on your mobile or tablet browser.
In terms of the games themselves, 32 Red sets out its stall with a very straightforward main page detailing the different game categories and a search box should you want something specific. In brief, you are looking at:
- Slots – All the old classics as well as adding new games such as Age of Conquest and Beetlejuice Megaways, regularly.
- Live Casino – This covers everything from Double Ball Roulette and Caribbean Stud Poker to Ultimate Texas Hold ‘Em and Baccarat Squeeze. Over 50 Blackjack tables, 15 roulette tables, loads of Baccarat, Poker and even Game Shows.
- Roulette – You will find 12 roulette games at 32 Red, each offering something a little different. Hop around the continents with European and American Roulette or try Multi Wheel Roulette: Gold Series for something different.
- Blackjack – Among the 32 blackjack titles available, you can choose from Super Fun 21, High Streak Blackjack or Classic Blackjack.
- Jackpot Games – If you are playing for the big-hitting jackpot games, take your pick from 31 different games. Prize pots run into the multiple millions, and titles such as Mega Moolah, Wheel of Wishes, and Lots a Loot all pay out large for those in search of the jackpot.
- Tournaments – Pit your skills against your fellow players and climb the leaderboard to win top prize in one of 32Red’s many slot tournaments. These are great for adding extra fun, and extra potential to your gaming session.
- Poker Games – In this section, you will find 21 poker and video poker games including Ultimate Texas Hold ‘Em and Aces and Faces Poker.
32 Red gives you the opportunity to play a demo version of each of these games without having to place any bets first, meaning you get the opportunity to work out your favourite game before staking real cash.
The Kambi platform serves 32Red well here as far as the build quality and design is concerned. The immediate point for improvement from our point of view is the colour scheme, and this isn’t just for aesthetic reasons.
The white with off white and grey is bland for sure, but it also makes it more difficult to distinguish between different parts of the page, and some of the darker tones make odd parts of the page stand out. This is arguably just a question of taste, but it undeniably has an effect on the betting experience.
As far as your betting options though, 32Red has you covered with more than 35 categories including sports as diverse as Futsal and Netball. Football, Horse Racing, Basketball and Rugby League are the site’s main strengths, and live streaming is available across many sports too.
Market depth couldn’t be better for the big sports, with a top tier Premier League game pushing close to 400 markets, around 30+ on average for Darts, and 150+ for Rugby, and stats are available for everything too so you can do plenty of research before laying your money down.
It’s not a place where offers and bonuses are a major focus, but the loyalty scheme applies to the sportsbook as well as the casino.
Mobile Casino Site
At the 32 Red mobile casino, you will find over 300 games that have been optimised to work across all Android and iOS devices. So, whether you have a Samsung or an iPhone you will be able to access 32 Red’s mobile games and they will run as smoothly as they do on your desktop site – even when you are playing in a space that has a slower Wi-Fi connection.
The mobile options echo the browser-accessed site in that it dispenses with unnecessary extras and places the games centre stage. This means that they are front and centre when you access the site or app although browsing isn’t quite as efficient due to the smaller screen space.
That said, the redesign is very good. Sliding scroll bars fit many more menu headings than would be possible using a static menu, saving space and speeding things up. This goes for the sportsbook as well, so browsing for your preferred sport is a one step process, and you can flick between the casino and sportsbook easily too.
It’s not quite as quick to get a bet on as it is to load a game, but to be fair it is a more complicated process, and the search bar lets you find your bet by sport, league or team, which is pretty specific.
Although it may not be the most stylish mobile app out there, its functionality goes beyond simply gaming and betting on the go and stretches to portable banking methods and full account management. You can deposit and withdraw from your account while on the move, contact support, everything really. In fact, you never need to go near a laptop again if you don’t want to.
32 Red accepts a large variety of forms of payment. Below you’ll find a quick-look guide to the main payment options and to find out more about the different terms and conditions, head to the 32 Red website.
|Banking Method||Max/Min Deposit||Max/Min Withdrawal||Notes|
|Debit Card||£10||£10||2-3 Days|
|Bank Transfer||£10||£100||3-5 Days|
The minimum amount you can deposit is £10 and the maximum is set at a default £1,000,000. You have full control of your account where you can select your own deposit limits.
Withdrawals can take between 2 and 5 working days to reach your account, but if you use an e-Wallet, it is much quicker. Minimum withdrawal is £10 and the maximum is £120,000 a day. If you win a progressive jackpot, you will have an increased withdrawal limit.
About 32Red Casino
32 Red was established in 2000 by former Ladbrokes managing director, Edward Ware and officially launched in 2002 – making it one of the longest-running online casinos still operating today.
After seeing record net gaming revenue of £62.3 million in 2016, 32 Red attracted the interest of Kindred Group, the company that started out as Unibet in 1997 and continues to host Unibet as an existing brand today. The casino had been listed on the London Stock Exchange, however upon acquiring 32 Red in June 2017, Kindred announced that it would procure the delisting of 32 Red from the AIM Market of the London Stock Exchange.
Over the course of the past 15 years, the casino has carved a reputation for offering a tailor-made gaming experience that places the player at the heart of everything it does, as demonstrated by the numerous awards won for Best Customer Service and Best Casino Group. 32 Red has a strong customer focus and does away with reams of jargon filled terms and conditions, instead keeping to the basics and ensuring a level of trust between casino and player.
It is this trusting relationship, combined with the use of Microgaming as its main software provider, that has resulted in the casino growing into the reputable online casino site that players return to time and again.
Read more about the company behind the brand on our Kindred Group company page.
Customer support options
As already mentioned, customer support is at the heart of what 32 Red does, and it is one of the main areas it has been awarded for over the years. In fact, even founder and CEO Edward Ware has been known to run the customer support lines, highlighting just how down to earth the company is.
The customer support team are friendly and offer their expertise without leaving you feeling you have more questions to ask than answers. They are available 24/7 over email, Freephone and local rate numbers, via post (see the address below), as well as instant chat – in fact, when having a conversation via instant chat, it became apparent that the issue would be resolved instantly, which was refreshing given previous experiences with help centres at other online casinos.
Before getting in touch in these ways though, it is well worth taking a look at the Help Centre page as this offers a lot of answers to questions you may have.
License & Contact Details
Support Contact – Click the prominent ‘Help’ tab at the top of the home page – located at the top left of the home page in the logo bar – to access the customer support options. This will take you to a page filled with the different topics that you may need assistance with. You can also find the main support contact details here:
- Live chat – This can be accessed once you are logged in.
- Call – 0808 180 3232 (Freephone), 0203 544 6732 (national rate), 0330 124 3232 (local rate).
- Email – firstname.lastname@example.org
- Customer services address – 32 Red Plc., 741 Europort, Gibraltar.
- Registered Office – 32Red Limited, 401 World Trade Centre, GIBRALTAR, GX11 1AA
- UK Gambling Licence – 39430