Sport Nation Review

Sport Nation screenshot

SportNation is a bookie that has covered a lot of ground in a very short time. After a slight misfire to begin with they have re-branded and grown to become a popular online bookie in just a few short years, boasting the latest features and a fairly unique way of doing things.

By fully embracing the modern age SportNation will appeal to the new generation of sports bettors, and those willing to move with the times. Not many bookies connect with their customers using Whatsapp, for example, and depositing by phone is another sign of the times.

The odd few may find their support opening hours or the number of payment methods to be a little limiting, but most people won’t struggle with this, and for such a feature rich site with so many betting markets to choose from you would need a very good reason to avoid SportNation.

The casino side is called Casino Nation, but it is the same site, you only need one wallet to access all products.  The casino features games from Evolution Gaming, Microgaming, NetEnt, Play’n GO, iSoftBet, Blueprint Gaming and Red Tiger Gaming.

sports bonus
50% up to £125 Bonus
Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 60 days.6x turnover at 1.7 minimum odds before withdrawal.
T&C's Apply. New Customers (18+) Only.

Sports Markets & Odds

Sportnation Markets

If there is a professional competitive sport going on anywhere in the world, chances are you will be able to bet on it at SportNation.

Tanzanian football, horse races from Chile, Serbian basketball, bandy from Sweden; there is serious depth here and from a bookie that is barely a few years old that is astounding. You are looking at anywhere up to 150+ pre-match betting lines for top fixtures which is easily beaten by some of the older bookies but is not a small number by any stretch of the imagination.

In most instances you will be hard-pressed to find significantly better odds, especially for football, so while they might not be the head of the pack for odds levels it won’t be worth your while going elsewhere in most cases, although they do occasionally drop the ball with sports like tennis and darts.

Enhanced odds are a regular occurrence and the promotions page is always busy too, so there a plenty of ways to squeeze extra value from your bets, including adding them on Whatsapp to receive exclusive offers.

Live Betting/Streaming

Sportnation Live Betting

Even though live streaming is limited to horse and greyhound racing the live betting at SportNation is a real highlight, and the streaming they do have is free to watch once logged in.

It’s the interface that works so well, with the ability to study one game in particular while simultaneously keeping track of every other live game in all sports being really useful when you are multi-tasking.

The game visualisation can be expanded or shrunk down depending on your preference, and the match stats that it provides are both fun to use and useful if you consider yourself a bit of an analyst.

Speaking of stats, there is a separate comprehensive statistics tool that opens in a new window and is the perfect accompaniment to live betting, showing head to heads, form, even player info.

The markets themselves are categorised to make things simpler and you can favourite those you use a lot, while fast market availability is clearly shown and readily available; this is a great way to add some excitement to an otherwise dull game.


Banking Method Max/Min Deposit Max/Min Withdrawal Notes
Debit Card £10 £20 3-5 Days
PayPal £50 £50 Up To 72 Hours
Skrill £50 £50 Up To 72 Hours

You’re not exactly spoilt for choice when choosing a payment method at SportNation, but there is some forward thinking on show with the inclusion of paying via phone. Once again, SportNation is a bookie for the more modern bettor and it shows.

There are some odd limits in place with some methods too, as you can see above.

A mixed bag then, but at least there are no fees (unless you mess them about, but they will get in touch first) and the timeframes include the processing time at SportNation’s end which should be no longer than 48 hours.


This is a site well worth exploring properly because there is much more here than the usual online bookie is offering.

As well as features like cash out, partial cash out, stats, and enhanced odds, SportNation have lots of little add ons that really make it stand out as a bookie. You probably wouldn’t come here for any of the following features specifically, but they are cumulatively a great reason to choose SportNation over another bookie that doesn’t think outside the box. For example, if you connect with them using Whatsapp they will send you exclusive offers a few times a week. See. Forward thinking.

Have a gander below and see what you think.

Reward Points

Sportnation RewardsA good system this, with plenty to choose from at the other end.

The concept is no different to what you might have seen elsewhere: you get points each time you bet whether you win or lose, and these points accumulate over time. Once you have enough, you can exchange them in the Rewards Store for things like free bets, casino bonuses, and specials.

They add up quicker than you might think, and you don’t need millions of them to claim a prize. Plus, with double points weekends and ‘rewards rush’ periods you can really start to stack them up. Not forgetting the ‘refer and earn’ scheme where you can bag thousands of points by referring a friend to SportNation.

Pick a Pony

Sportnation Pick a Pony

This sort of follows on from the reward points, plus it’s great fun and an added extra that won’t cost you anything but is guaranteed to earn you a prize.

SportNation pick 7 races and two horses from each to go head to head. You need to pick which of the two will beat the other. The more you get right the more reward points you earn, and if you get none of them right at all you get £10 cash!

You can change your mind right up to the last minute as well, so if you get a tip late in the day you can still use that info.

First 5

Sportnation First FiveFor the football fans.

SportNation select a few games each week, and if you place a 1×2 match result bet on the game and your team scores first within the first 5 minutes your bet is payed out as a winner regardless of the result.

A great way to up the ante at kick off and make things interesting right from the get go, plus, if you were going to bet on one of those games anyway you are reducing your risk at no cost to yourself.


Sportnation VirtualThe virtual sports category is a little limited at the moment but the three sports they have, football, horses, and greyhounds, are all decent quality in terms of visuals and gameplay.

They run every 3 minutes and the commentary does add to the experience, in football more than in the racing which lacks any interesting intonation.

Forecasts and tricasts are also available with the races and the football has markets like over/under, home/draw/away, and halftime/fulltime.


Sportnation Casino

The main brand might be called SportNation, but that hasn’t limited the company to being solely a sportsbook. Not only do they have a casino and a live casino working alongside their sports betting product, but it is worth a visit in its own right.  The casino is accessed from the same but it is branded ‘Casino Nation’.

There are around 500 slots resting on the easy to use interface and plenty of ways to organise them into manageable numbers too. Video poker, blackjack, roulette, and other table games are also in plentiful supply and from top game developers too.

Desktop Website

Sportnation Website

It’s no secret that we love SBTech as a platform provider, so we were always going to be fans of SportNation’s website. The layout feels classy yet clean and the orange branding against the darker colours used to define odds buttons and the like really works. We even love the design style used for their flashy graphics where they appear, but this is not an obnoxious neon lit pushy bookie by any means.

SportNation treat their punters like adults with a website structure that feels natural to use and then lets them get on with it. It would be a huge surprise to hear of anyone struggling to use the site, with a sports list opening the door to a homepage of sorts for each sport, from where you can view the daily match list, the top leagues, a list of all leagues covered in that sport, or any live games. Everything is collapsible too so you won’t be scrolling for hours.

The sub menu directly below the main menu helpfully but quietly provides quick access to features like Rewards, VIP, and Promotions amongst other things, and at the bottom of each page there is a bible of useful info pertaining to the page you are on. For example, when looking at football markets it will cover football betting, explaining the different bet types etc. A gold mine if you are inexperienced or betting on new markets for the first time.

We found this to be one of the most functional sites we have tested, and with the smallest learning curve too.

Mobile Website

Sportnation MobileA combination of scrolling menus, collapsible buttons, and clever AI makes SportNation’s mobile site a dream to use. It is a busy interface but not so much that it will ever trip you up, although once or twice we have hit the wrong button when trying to log in.

There is an app for iOS users but Android users will need to make do with the browser based mobile site for now, although at the pace the company are going this shouldn’t be the case for long.

In terms of performance the site doesn’t skip a beat, deftly carrying out instructions almost instantly and with no bumps or page jumps along the way – this really is impressively smooth and impressively quick.

The betslip only appears when you make a selection but is never in the way, and a handy ‘back to top’ button appears after you have scrolled a certain distance to save time on the way back up. These seemingly small features make a big difference when time is of the essence.

Live betting on mobile doesn’t get much better and every feature from the desktop site has made it across to the smaller screen. You can switch between a game visualisation and live stats in an instant and any key events will show up as you browse the odds so you can act accordingly.

The sports list is an extra tap from the menu button which does make it a slightly longer journey to get to, but we are really doing our best here to come up with points for improvement.


Sportnation LogoIf you ever wondered what happened to BetonBrazil, the online sportsbook that launched in 2016 with ex Tottenham player a now pundit Alan Brazil as its public persona, well, you’re reading about it.

BetonBrazil was re-branded to appeal to a wider audience only a year after it launched and SportNation was the result. It might have sucked for Alan Brazil but it worked wonders for SportNation, who quickly gained traction and started to build a solid customer base.

The SBTech platform the new site was built on probably had something to do with it as well, opening the door to a whole host of betting features that the punters loved and much greater depth of market in all fields.

The company now puts across a fresh and modern image which appeals to the younger and/or more contemporary bettor, offering plenty to hold the attention of even the most easily distracted of punters.

The brand is owned by Argyll Entertainment AG, a Swiss company that also runs RedZone Sports and GivemeBet. Their ethos is centred around offering a more dynamic product and not blending in with the crowd, and this comes across well in the service they provide. It also explains why they sponsored the Barmy Army, a cricket supporters club, and the Solihull Moors, a National League level football club. An undeniably different approach.

Why Bet With SportNation?

This is a thriving bookie full of ideas and perfect for the modern bettor who wants to experience new industry trends as they happen.

If market variety ranks high on the list of importance for you then you have come to the right place, and even though SportNation can’t claim to offer more betting lines per event than anyone else you won’t often want for much.

Extra betting features and plenty of promos and enhanced odds keep things fresh so the website feels alive and responsive to whatever is going on in the world of sport, meaning each time you log in you could be pleasantly surprised by what you find.

This is a great bookie which has elbowed its way to the front of the queue in a crowded industry, so it’s going to be genuinely exciting to see what else they have up their sleeve.

Customer Support

Sportnation SupportApart from lazy opening hours, SportNation are doing everything right when it comes to support. There are plenty of contact options – all of them except phone support in fact – and the team work 7 days a week.

The fact that they are only available from midday until 10pm puts a bit of a dampener on things, although that is when most high profile events will be taking place so we can see why they have done it. Still, that leaves 14 hours straight when punters are on their own.

The FAQ is always there, of course, and should probably be your first port of call anyway as it is fairly comprehensive and could answer your query faster than waiting for a rep. You can’t search it directly but it is split up into helpful categories to help you find the answer you need.

Licence & Contact

  • Live Chat – Probably the best option if it is open. Accessible from the contact tab at the bottom of each page.
  • Email – It could take up to 48 hours to get a reply but use if live chat is closed.
  • Phone – No phone support with SportNation unfortunately. Didn’t want to talk to them anyway.
  • Address – If you want to write for some strange reason then stick this on the envelope: Argyll Entertainment AG, Bahnhofstrasse 10, Zug, 6300.
  • @TeamSportNation – Not a support account as such but great for news and offers.
  • UK Gambling Licence45143